Furniture events are not simply sales on furniture at low prices. Such events can be held for a number of reasons. Most are commercial and promotional, of course, and many enable local furniture stores to show samples of their products. Many can be designed to promote the work of local craftsmen and women who might otherwise find it difficult to show off their skills to the public.
Furniture Trade Shows
Furniture events such as trade shows are sometimes organized by individual vendors or furniture warehouses to enable those they represent to display some of their new products. They can also be organized by trades associations or even professional event organizers, where exhibitors pay for their space.
A major benefit of such furniture events to the general public is being able to view new products, often before they are available on general sale. It’s the old story: many new products or even new ideas in furniture design or functionality fail to sell because few people know they exist.
These types of exhibitions are not so much sales on furniture as furniture shows, during which orders can be take, but are primarily intended to show people what is available and which furniture stores and outlets are offering them.
Sales on Furniture
For that reason, many items of furniture can be sold at lower prices than normal. They are not offered at reduced prices because they are in anyway imperfect. In fact, some could be introductory prices for completely new designs and concepts. However, by selling a restricted number of items at a reduced price, a particular manufacturer can get his products known and furniture distributors and outlets get feet through the door.
It is well worth the cost reduction of a particular item to bring a new customer into the showroom. The livelihood of both the maker and the seller of the furniture depends on the customer. It is a three-way arrangement. There is nothing to be lost by offering a customer a concession now and again, particularly if that person returns later to make more purchases.
That is a major reason for organizing furniture events. To keep the customer aware of new designs and concepts, and occasionally to reward them for their business with reduced prices and discounts on selected products. It is combination of a thank you and a form of advertising.
Local Craft Fairs
Local craft fairs are another form of furniture event. These enable local people (or sometimes not so local!) to display their handiwork. Local furniture makers can show off their skills, and this can be a good platform for locals to persuade city showrooms to sell their products.
Not only that, but furniture distribution centers may be seeking new sources for their furniture. Amish furniture, for example, is often hand-crafted by individuals in their own homes or workshops. The Amish then transport each piece to a central distribution center from which it is delivered to the furniture retailer, showroom or directly to the customer.
The Example of Amish Furniture
A large proportion of Amish furniture made in this way is crafted to order. The customer can choose a piece from a showroom display or a catalog. The order is passed to the distribution center and passed onto individual craftsmen and women who then hand make it.
That is why a large proportion of Amish furniture offers a high degree of customization – because it is not sold from stock but made to order. It makes no difference if a table is fitted with this leg or that, or if it is needed an inch or so higher or lower. A kitchen cabinet can be made slightly shorter or longer to exactly fit the space available.
The point is, such people need a means of showing the distributor what they can do, and craft fairs are a good way of doing that. Maybe you can make furniture – even if you only hand-make solid wood bench seats secured each end with wooden pegs. Show off your work, and you might be able to persuade a visiting retailer to display your bench in their showroom and take orders for you to make.
Furniture events are not all simple sales on furniture. They have other uses and meet different needs. People attend them for their own reasons. Some might purchase the goods on show at a reduced price, while others might spot something for the future. Yet another might be lucky and find a retailer willing to sell their products. Furniture events have something for everyone.